Brand Stack helps clients generate maximum value from existing digital assets.

Our process transforms a piece of your old content into a targeted suite of new assets with new purpose. Whether a two-minute video or a blog post, Brand Stack reinvents your existing content to match your current strategy. The content created reflects strategic approaches across different digital channels to meet specific marketing campaign goals.

Content created as part of a Brand Stack might include image carousels for Instagram, GIFs for Facebook or EDMs, shortened and reformatted versions of existing videos for TikTok and IG Stories, or even advertisements for pre-roll digital video or broadcast. We strategically design each piece of microcontent to generate specific results on different channels or platforms. The end result is a content bank that supports a data-driven multichannel digital marketing campaign that delivers maximum impact - without the cost, time and work required for a whole new production.

Depending on the provided content, a Brand Stack may be classified as a Motion Stack, a Word Stack or an Audio Stack.

Motion Stack

Motion Stack maximises your previous video spend to create new content with multichannel audience targeting.

We combine footage from your video vault with fresh messaging, voiceover, graphics, animation, music and even new footage from our vault of licensed stock video to resurrect your video content for new audiences or new campaigns.

Word Stack

Word Stack transforms your written content, transcending the page to approach audiences across multiple platforms.

We use existing written content as the base for content messaging and create video and graphic content that combines any video footage you may own from previous content creation, licensed footage, animation, dynamic text and more to create a strong, targeted digital campaign. Whether it’s a blog, a press release, a brochure or even a website, Word Stack can turn your words into fresh content with ease.

Audio Stack

Audio Stack visualises your spoken words to create a wide range of content that will help audiences across multiple platforms engage with your own messages in your own voice.

Turn a podcast, an interview, an audiobook or even a recorded ‘note to self’ into a full campaign of content. As with our other Brand Stack formats, Audio Stack takes your existing audio content and combines it with licensed video, animation, dynamic text and more to create a wide range of content that breaks free of the audio realm.