A project manager is essential to making sure your Brand Stack stays on track. A Brand Stack Project Manager will liaise between creatives and clients, keeping the content in your Brand Stack focused on your outcomes.

Content objectives - what you want your content to achieve ie. refresh existing content, reach a new audience, rebrand with a new look. Content goals - your desired outcome from content creation - ie. bigger engagement from a demographic, growth in sales, etc.

Based on your work in step 2, examine your potential audiences - both current and desired - to identify your target demographic.

Based on steps 2 & 3, choose your target platforms (this will affect your final outputs and therefore, how you put your videos together).

Remember the decisions you’ve made in steps 2, 3 and 4 and let them inform your aesthetic

With everything you’ve done above combined, you’re ready to choose your key messaging. What do you want to say to your audience? Keep it simple. We recommend no more than 3 - 5 key messages per Basic Stack.

Depending on your Stack’s goals and objectives, a new copy is essential. For Basic Stacks and above, our creative team will help your key messages speak directly to your target audiences with the right voice and the right information. Consider your need for SEO.

Sometimes you might need new imagery to fill gaps for a Motion Stack - and you will definitely need imagery for Word Stacks and Audio Stacks. This is where stock footage comes in. Brand Stack has an extensive vault with millions of pieces of video and photography that we access to fill in any gaps or create a video from the beginning. Check out these resources for additional imagery:

Music can make or break a video or audio edit - creating emotion and flow. Brand Stack has access to an extensive library of music with a range of moods, instruments and genres. Check out these resources for music options:

Whilst key messages can work well in dynamic text and animated graphics - and motion picture is worth more than 1000 words - emphasising your key messages with a voiceover to lead your content is a proven winner. If you want to record your own and you don’t have a professional set up, we recommend using your phone in a carpeted room under a blanket. (Really!)
https://www.fiverr.com/

The Editing stage is where the magic comes together - you’ll combine your existing resources with fresh video, new music and voiceover in a new way.

An essential element of the Brand Stack process, animated graphics and dynamic text help amplify your key messages and deliver messaging that you might not be able to represent through existing footage or even stock imagery.

Not all Brand Stacks will require colour grading, however, it plays an essential role in creating a cohesive aesthetic when mixing and matching footage from your existing content with new content. Not unlike music, colour grading can also create moods - with blue tones and monochromes favoured for tech and business and warm tones and saturated colours for human services and community-based communications.

Subtitles are an absolutely essential part of content creation in 2022. Plus, in addition to ensuring that content is accessible, video content with .SRT subtitles score higher with SEO.

All of our Brand Stacks offer still graphics to create a cohesive campaign that ensures that your new content supports and is supported by a content eco-system. Still offer the chance for a quick 2-second attention grab that easily leads audiences to more information content - or even directly to fulfil your content goals. Keep it consistent with your video content for a strong cohesive message.

The final step of content creation! Once you have your content created, make sure that you’ve optimised it for each platform you need to access - there are native content sizes, shapes and durations that work best with each platform, from Facebook to TikTok - depending on your audience.